RFM customer analysis for product-oriented services and service business development: an interventionist case study of two machinery manufacturers |
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| Authors: | Stormi Kati Lindholm Anni Laine Teemu Korhonen Tuomas |
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| Institution: | 1.Cost Management Center (CMC), Tampere University, Tampere, Finland
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| Abstract: | Journal of Management and Governance - This study examines how original equipment manufacturers (OEMs) can segment their product-oriented services customers with the help of a recency, frequency,... |
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