| 中国纺织品服装“走出去”策略研究 |
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| 引用本文： | 苏玲.中国纺织品服装“走出去”策略研究[J].北京科技大学学报(社会科学版),2006,22(2):30-34. |
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| 作者姓名： | 苏玲 |
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| 作者单位： | 北京科技大学,管理学院工商系,北京,100083 |
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| 摘 要： | 中国作为全球最大的纺织品和服装生产国和出口国,进入国际市场的方式相对单一,主要以直接出口和OEM方式。在全球纺织品配额取消,区域贸易增加,欧美市场对中国产品重新设限的新贸易形势下,中国纺织品服装走出去应选择多种途径。
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| 关 键 词： | 纺织品 服装 国际经营 策略 |
Research on the "Going Abroad" of Chinese Textiles and Clothing |
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| SU Ling.Research on the "Going Abroad" of Chinese Textiles and Clothing[J].Journal of University of Science and Technology Beijing(Social Sciences Edition),2006,22(2):30-34. |
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| Authors: | SU Ling |
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| Abstract: | Though China is the largest production and export country of textiles and garment, the entry method to international market is relatively simplistic,with direct export and OEM as the main ways. After the textiles quota was cancelled, area tradings are increasing. The United States and The European Union are imposing restrictions on the amount of the textiles and garments from China, so China needs to find other ways to enter the international market. |
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| Keywords: | textiles clothing international marketing tactics |
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