Attitudes,accounts and impact assessment

In recent years there has been a growing interest in the sociological study of environmental issues. One area in which this is evident is in the application of social scientific methods in social impact assessment (SIA): the study of the anticipated social impact of proposed changes to the environment. This paper addresses one aspect of the debate about appropriate methods for SIA; whether, and how, to include the expressed views and perceptions of those who will be affected. It is argued first that although SIA ostensibly deals with the social effects of projects there is a tendency for assessments to avoid any detailed consideration of the ways in which people are affected. Instead there is an emphasis upon technical and economic considerations. When assessments do attempt to incorporate the perceptions of local people they typically do so through some form of attitude research. However if language is viewed as a form of social action rather than as a detached commentary on reality there are radical implications for the methods traditionally used in SIA to gauge people's views and attitudes. I conclude by outlining an alternative to the traditional practice of viewing peoples' accounts as a repository of their attitudes, arguing that they might be more profitably used to explore how social impacts are socially constructed.