大陆贺岁片的研究现状与拓展方向

目前关于大陆贺岁片的研究主要集中于贺岁片的概念界定、操作模式和电影文本分析等三个领域，并取得了较为丰厚的成果。但如果着眼于贺岁片的品牌塑造和产业发展，仍需更新思路从四个方面加强并拓展相关研究：其一，进一步加强有关贺岁片的基础理论研究，为贺岁片寻求准确定位，形成统一认识；其二，拓展贺岁电影大众接受环节的实证研究；其三，增强研究的批判性和指导性；其四，着眼于品牌价值的维护和提升，探求贺岁片未来发展的规律和路径。加强贺岁片的研究有助于为我国文化产业的宏观改革与拓展提供新鲜经验。

The Actuality and New Directions about Mainland' the New Year's Films Research

research about mainland' New Year's films mostly fastened on definition,manipulating model and analyzing movie's text.But if we take a view from how to figure trademark of the New Year's films,we will find four directions about the New Year's films research: the first,fastening on the basic theory research about the New Year's films;second,developing new research area about people's reaction;the third,improving the consciousness on animadvert and guidance;searching the path for the development of the Yew Ye...