城市文化形象塑造的路径研究:基于重庆的实证分析

在城市化与全球化高度发展的今天,独特的"城市文化形象"已成为当今城市发展战略的重要组成部分,是提升城市国际地位与竞争力最为有效的手段之一。本文在分析重庆构建城市文化形象意义的前提上,基于重庆城市文化形象现状的问卷调查结果分析,总结出重庆城市文化形象建设中的现存问题及其根源,并从明确城市定位、规范市民行为、整合公共空间、加强城市营销以及建立城市"瞭望塔"系统五个方面提出了应对策略,为重庆城市文化形象的建设提供新的思路和方向。

Research on the Path of Image-building of Urban Culture: Based on Empirical Analysis of Chongqing

In a highly urbanized and globalized world today, the unique image of urban culture has became an important part of urban development strategy, which is also one of the most effective ways to enhance the international status and competitiveness of a city. Based on the analysis of significance of the image-building and results from a questionnaire survey in Chongqing, this article summarizes the existing problems and their causes in building the image of urban culture in Chongqing, and puts forward paths from five aspects including the orientation of city, behavior of citizens, public spaces, city marketing and prediction system, which will pro- vide new idea for the image-building of urban culture.