Exploring Digital Culture in Virtual Teams: Implications for Leading and Developing Distributed Organisations

Understanding human communication in the technological age is becoming more complex as advances in technology and its use in human exchange are being magnified. New studies show that technology is no longer just a device for human connections; it is an integrated artefact in the human exchange and communication process. As a result, we are witnessing and experiencing new norms and patterns of behaviour, values in human connections, expectations of one another, language, and other symbol systems: a digital culture. This article explores further development of the digital culture model in relation to organisational work culture. Specifically, the dimensions related to digital communication and online group dynamics are further articulated from a literature review. The findings are also presented from a study of e-process teams in a distributed organisation based on data from a digital culture inventory, focus group observations, and participant reflections, which illustrate changes in behaviour, language, group dynamics, and communication exchange between team members working in a distributed organisation. The article aims to contribute new insights which could inform approaches to organisational development that view organisational culture as central to the process.