Authenticity as a form of worth

Scholarly engagement with authenticity has been revitalized by recent efforts to theorize the value-ladenness of authenticity claims. Yet, these approaches are restricted by the lack of available conceptual tools necessary to explain variations in the meaning of authenticity between different cultural forms and social groups. In this paper, I draw from Boltanski and Thevenot’s pragmatic hermeneutics to develop an approach to authenticity in popular culture that conceptualizes it as a form of worth. I apply this new model to an analysis of the meanings of authenticity found in the discourse of fans of indie music and country music. I find that in the indie genre, authenticity involves an inspirational form of worth; in the country genre, it involves a domestic form of worth. I trace these differences back to the matched relationship between the primary groups of fans of each genre and the genres themselves that led both sides to find an interest in these types of authenticity. I conclude by sketching the relevance of this approach for explaining overarching concerns for authenticity in late modern societies.