| 护肤品品牌文化的设计心理研究 |
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| 引用本文： | 李星,李义有,寻胜兰.护肤品品牌文化的设计心理研究[J].江南大学学报(人文社会科学版),2007,6(1):125-128. |
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| 作者姓名： | 李星 李义有 寻胜兰 |
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| 作者单位： | 江南大学,设计学院,江苏,无锡,214122;江南大学,设计学院,江苏,无锡,214122;江南大学,设计学院,江苏,无锡,214122 |
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| 摘 要： | 文章从中外护肤品的品牌竞争力差异入手,提出了增强品牌竞争力的因素是品牌文化的观点。把品牌文化与品牌识别和品牌设计心理理论相结合,对品牌文化与品牌塑造的作用、品牌文化与品牌识别的关系以及品牌文化与品牌设计心理进行了分析。
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| 关 键 词： | 护肤品 品牌文化 品牌设计心理 品牌塑造 |
| 文章编号： | 1671-6973(2007)01-0125-03 |
| 修稿时间： | 2006年4月28日 |
Researches on the Brand Design Psychology of Brand Culture in Skin Appliances |
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| LI Xing,LI Yi-you,XUN Sheng-lan.Researches on the Brand Design Psychology of Brand Culture in Skin Appliances[J].Journal of Southern Yangtze University:Humanities & Social Sciences Edition,2007,6(1):125-128. |
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| Authors: | LI Xing LI Yi-you XUN Sheng-lan |
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| Abstract: | This article focuses on the brand competition ability difference of the Chinese and foreign skin appliances,and proposes the factor which enhances the brand competition in brand culture.Combining brand culture and brand recognition with the theory of brand designing psychological,it analyzes the function of brand culture with brand mold,the reconciliation of brand culture with recognition of brand as well as the brand culture with design psychology. |
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| Keywords: | skin appliances brand culture brand design psychology brand molds |
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