| 铁路客运市场调查及管理研究 |
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| 引用本文： | 杨月芳.铁路客运市场调查及管理研究[J].北京交通大学学报(社会科学版),2002,1(2):18-20,24. |
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| 作者姓名： | 杨月芳 |
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| 作者单位： | 北方交通大学交通运输学院,北京,100044 |
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| 基金项目： | 铁道部“提速线路客运市场调查研究”科研项目 |
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| 摘 要： | 目前,铁路客运部门缺乏对市场调查的综合计划,不注意资料积累的系统性和数据分析的连续性.客运市场调查应在调查范围、调查目的和调查时间方面具有系统性、完整性和连续性,本文对建立科学、系统的市场调查制度和市场调查方法等内容进行了探讨.
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| 关 键 词： | 旅客运输 市场调查 管理 |
| 文章编号： | 1671-9514(2002)02-0018-03 |
| 修稿时间： | 2002年9月25日 |
Study of Market Research and Its Management for Railway Passenger Traffic |
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| YANG Yue-fang.Study of Market Research and Its Management for Railway Passenger Traffic[J].Journal of Beijing Jiaotong University Social Sciences Edition,2002,1(2):18-20,24. |
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| Authors: | YANG Yue-fang |
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| Abstract: | At present, there is a lack of comprehensive plan of market research for the railway passenger traffic enterprises. They also neglect accumulating all-round relative materials and analyzing them continuously. In this paper, we suggest that market research of passenger traffic should be done integrally and continuously in the range, purpose and time of research. We also bring forward some proposals of how to improve and strengthen the market research and it's management for railway passenger traffic. |
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| Keywords: | passenger traffic market research management |
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