Where planning fails—An executive survey |
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Authors: | Mansour Javidan |
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Institution: | Assistant Professor of Business Policy, University of Alberta, Canada |
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Abstract: | In a study of chief executive officers, chief planning officers and division managers in 15 American and Canadian companies, it was discovered that executives were not very satisfied with the performance of their planning staffs. This was shown to be due to the staff's emphasis on the administration of the planning process at the expense of providing substantive input in corporate and divisional planning. |
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