Whatever happened to environmental analysis? |
| |
| Authors: | Jack L. Engledow R.T. Lenz |
| |
| Affiliation: | Jack Engledow is Dean and Professor of Marketing at Butler University, USA;R.T. Lenz is Associate Professor of Management at Indiana University, USA |
| |
| Abstract: | This article discusses a longitudinal study of firms selected for their expertise in environmental analysis. It is primarily designed to test two general propositions. The first, that environmental analysis is increasing in importance over time— both within and between firms; and the second, that environmental analysis is most viable as a separate, freestanding function within the organization. |
| |
| Keywords: | |
| 本文献已被 ScienceDirect 等数据库收录！ |
