Planning for a rapidly changing environment in SAS

The author describes how Scandinavian Airlines achieved a turnaround from unprofitability and loss of market share. The creation and development of a corporate culture revitalized personnel and initiated a new management role, business-oriented rather than administrative. Punctuality became a specific goal and won for SAS the reputation of being Europe's most punctual airline. The change process is likely to continue into the future and the new internal management systems will change to meet these needs.