Transportation after deregulation

For 40 years U.S. airlines operated under tight government control. Deregulation has put them in competition in an open market where they have had to become more efficient to compete. They have also had to bear the consequences of the—until the recent levelling off—rocketing price of fuel, a world-wide recession and a damaging strike of traffic controllers. However, services have increased, fares have stabilized and been pared down and adjusted to the market. The authors trace the strategic trends consequent on deregulation, the necessity for a change in company values and the importance of technological innovation.