Strategies in managing turnaround

This article describes the development of the Scandinavian colour TV industry during the 1970s. It examines strategies of six Scandinavian firms during the rapid expansion phase 1970–1976 and the saturation phase 1976–1978. Most of the Scandinavian firms went into severe crisis in the end of the 1970s and their survival strategies are also presented. The article also discusses the general implications of the case. To understand strategic processes in industrial firms we must know what freedom of action each firm had in its field. Also, the formulation of different strategies must be seen as a result of the internal organizational structure in each firm, in terms of corporate culture, style of leadership, etc. Strategic actions and organizational changes are inseparable parts of the same development process.