Making quality a fundamental part of strategy |
| |
Authors: | Joel E. Ross Y.Krishna Shetty |
| |
Affiliation: | Florida Atlantic University in Boca Raton, Florida, USA;College of Business, Utah State University, USA |
| |
Abstract: | All that is known about strategy and strategic planning indicates that quality is a major factor in gaining competitive advantage. It is cost effective, profitable, promotes corporate longevity and builds an important company value system. The authors argue that is too important a factor to be left solely to quality control personnel or planners and is a fundamental part of the chief executive's responsibility for the development of strategy. |
| |
Keywords: | |
本文献已被 ScienceDirect 等数据库收录! |
|