| 学生类期刊走市场化道路应具备的“四个转变” |
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| 引用本文： | 罗永模.学生类期刊走市场化道路应具备的“四个转变”[J].广西师范学院学报(社会科学版),2004,25(3):153-156. |
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| 作者姓名： | 罗永模 |
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| 作者单位： | 罗永模（广西教育杂志社,专题部,广西,南宁,530022） |
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| 摘 要： | 学生类期刊走市场化道路是社会、经济发展的必然趋势.学生类期刊欲想成功地走市场化之路,务必具备"四个转变",即由传统管理模式向现代管理模式转变;由传播者本位向受众本位转变;由传统营销观念向人性化营销观念转变由传统办刊模式向绿色办刊模式转变.
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| 关 键 词： | 学生类期刊 市场化 四个转变 |
| 文章编号： | 1002-5227(2004)03-0153-04 |
| 修稿时间： | 2004年3月25日 |
Four Transfers for Pupilary Periodicals in Market Economy |
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| LUO Yong_mo.Four Transfers for Pupilary Periodicals in Market Economy[J].Journal of Guangxi Teachers Education University,2004,25(3):153-156. |
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| Authors: | LUO Yong_mo |
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| Abstract: | It is an inevitable trend that pupilary periodicals have to turn to market economy due to social change and economic development.When pupilary periodicals go in for marketing,four transfers are involved,namely,the transfer from traditional management model to the modern one;from the stand of transmitter to that of receiver;from traditional marketing concept to reasonable marketing concept;from traditional operation model to modern environment_protective operation model. |
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| Keywords: | pupilary periodicals marketing the four transfers |
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