| 一般竞争战略的逻辑基础重构 |
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| 引用本文： | 陈圻.一般竞争战略的逻辑基础重构[J].管理学报,2011,8(8). |
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| 作者姓名： | 陈圻 |
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| 作者单位： | 南京航空航天大学经济与管理学院 |
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| 基金项目： | 国家哲学社会科学规划重点资助项目(11AGL001); 国家自然科学基金项目(79860007,60572170); 教育部人文社会科学研究项目(08JA630038); 江苏省软科学研究计划项目(BR2008024) |
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| 摘 要： | 在评价波特的竞争战略理论、基本战略理论和相关实证研究科学性的重大缺陷的基础上,尝试建立在新的产业环境中发展竞争战略理论所必需的新的逻辑概念基础,给出了公司所在产业、参照产品和相对溢价的定义,以及成本领先战略和标歧立异战略的定义,修正了两种基本战略相容的经典条件,界定了低成本差异化战略,提出若干假设及推论供分析和实证检验。
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| 关 键 词： | 竞争战略 成本领先 标歧立异 相对溢价 相关市场 功能市场 |
Reconstruction of Logical Foundation for Generic Competitive Strategy |
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| CHEN Qi.Reconstruction of Logical Foundation for Generic Competitive Strategy[J].Chinese JOurnal of Management,2011,8(8). |
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| Authors: | CHEN Qi |
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| Institution: | CHEN Qi(Nanjing University of Aeronautics and Astronautics,Nanjing,China) |
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| Abstract: | This paper tries to reconstruct logical foundation of generic competitive strategy that is necessary to develop competitive strategy theory under new industrial environment;gives definitions of industry within which corporation is located,referent product,relative premium,total cost leadership strategy and differentiation strategy;corrects classical terms by which two types of strategy coexist;defines low-cost differentiation strategy;proposes some hypotheses and their deductions for analyze and test. |
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| Keywords: | competitive strategy cost leadership differentiation relative premium relevant market function market |
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