| 大学生感知价值实际维度的扎根理论研究 |
| |
| 引用本文： | 陈秋英.大学生感知价值实际维度的扎根理论研究[J].管理学报,2011,8(7):1021-1026,1066. |
| |
| 作者姓名： | 陈秋英 |
| |
| 作者单位： | 厦门理工学院文化传播系; |
| |
| 基金项目： | 国家自然科学基金青年基金资助项目(70802051); 教育部人文社会科学研究资助项目(08JC630071) |
| |
| 摘 要： | 运用扎根理论的研究方法,通过对36名在校大学生的非结构性/半结构性访谈,研究大学生对移动服务消费的感知价值实际维度。研究结果表明,大学生对移动服务消费的感知实际维度有亲和价值、信任价值、价格价值、质量价值、便利价值、社会价值和认知价值;锁定对提高大学生使用移动服务的忠诚度具有重要决定作用。
|
| 关 键 词： | 移动服务 感知价值 扎根理论 |
Factual Dimensions of University Students' Perceived Value Based on Grounded Theory |
| |
| CHEN Qiuying.Factual Dimensions of University Students' Perceived Value Based on Grounded Theory[J].Chinese JOurnal of Management,2011,8(7):1021-1026,1066. |
| |
| Authors: | CHEN Qiuying |
| |
| Institution: | CHEN Qiuying(Xiamen University of Technology,Xiamen,China) |
| |
| Abstract: | In this research,based on the methodology of Grounded Theory,36 semi-structured interviews are finished to find out the university students' perceived value of mobile service.The result indicates that the factual dimensions of university students' perceived value are affinity value,trust value,monetary value,quality value,convenient value,social value and epistemic value.It also shows that lock-in is an important factor of mobile service costumer loyalty. |
| |
| Keywords: | mobile service perceived value grounded theory |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
