| 制造型企业市场导向执行模式及前因变量和绩效 |
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| 引用本文： | 张婧,段艳玲. 制造型企业市场导向执行模式及前因变量和绩效[J]. 管理学报, 2011, 8(5): 691-697,744 |
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| 作者姓名： | 张婧 段艳玲 |
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| 作者单位： | 华中科技大学管理学院 |
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| 基金项目： | 国家自然科学基金资助项目(70872036); 教育部留学回国人员科研启动基金资助项目 |
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| 摘 要： | 考察了市场导向执行的具体模式,以及市场导向模式选择的影响因素和绩效。对227家制造型企业的问卷调查结果显示:MKTOR量表在中国制造业环境下具有良好的信度和效度;我国制造型企业市场导向的具体模式可以分为6种;不同模式市场导向下的产品创新绩效和企业财务绩效存在明显差异;市场导向的模式选择与内部组织因素和外部环境因素有关。
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| 关 键 词： | 市场导向 执行模式 前因变量 产品创新绩效 经营绩效 |
Antecedents and Performance Consequences of Implementation Patterns of Market Orientation of Manufacturers |
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| ZHANG Jing,DUAN Yanling. Antecedents and Performance Consequences of Implementation Patterns of Market Orientation of Manufacturers[J]. Chinese JOurnal of Management, 2011, 8(5): 691-697,744 |
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| Authors: | ZHANG Jing DUAN Yanling |
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| Affiliation: | ZHANG Jing DUAN Yanling(Huazhong University of Science and Technology,Wuhan,China) |
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| Abstract: | This study explores different implementation patterns of market orientation as well as their determinants and performance consequences,based on three-dimensional conceptualization by Narver and Slater.The research findings from a questionnaire survey of 227 Chinese manufacturing firms reveal that the MKTOR scale also has acceptable reliability and validity in Chinese manufacturers context;six implementation patterns of market orientation can be identified among Chinese manufacturers;implementation patterns ... |
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| Keywords: | market orientation implementation patterns antecedents product innovation performance business performance |
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