网络媒体研究的现状与对策

网络媒体的崛起是世纪之交大众传媒领域最为深刻的一场革命 ,也是近几年来新闻理论界的热门话题。从“狼来了”的第一声惊呼 ,到“冰封的冬季”时的冷静 ,再到重塑“与狼共舞”的信心 ,反映出理论界在网络媒体研究上的三次转向 ,本文从这三个阶段梳理了近年来新闻理论界对网络媒体的主要研究观点 ,并指出了三个亟需注意和解决的问题 :理论研究准备仓促、明显滞后网络实践 ,研究人员知识结构存在缺陷、功底不足 ,研究方法固守传统模式、缺少借鉴与突破

Summary of Present Situation About Media -network Research

The increase of media-network is the most profound revolution in the field of mass media in late 20th century, and it becomes the hot topic in academic circles recently. From the first cry out in alarm-"the wolf is coming" to the calm thinking in "the freezing winter", and to the rebuilding of confidence of "dancing with the wolf", it shows three changes in research. This paper analyses the main viewpoints of academic circles about the three stages and puts forward three problems.