| 基于精品课程导向的"网络营销"课程教学探讨 |
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| 引用本文： | 张玲.基于精品课程导向的"网络营销"课程教学探讨[J].广东工业大学学报(社会科学版),2008,8(Z1). |
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| 作者姓名： | 张玲 |
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| 作者单位： | 广东工业大学经济管理学院,广东,广州,510520 |
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| 摘 要： | 文章从电子商务专业培养目标出发,围绕课程内容,教学方法,教材和教师队伍建设等问题展开讨论,探索了如何建设和发展"网络营销"精品课程的思路。
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| 关 键 词： | 网络营销课程 课程建设 精品课程 |
E-Marketing Curriculum Structure Construction in View of Quality Curriculum |
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| ZHANG Ling.E-Marketing Curriculum Structure Construction in View of Quality Curriculum[J].Journal of Guangdong University of Technology(Social Sciences Edition),2008,8(Z1). |
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| Authors: | ZHANG Ling |
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| Abstract: | This article proposes the strategy how to construct and improve E-Marketing quality curriculum in four aspects: curriculum content,teaching methods,textbooks and team construction of quality teachers. |
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| Keywords: | E-marketing curriculum construction quality curriculum |
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