A descriptive inquiry into the corporate communication profession in Europe

This paper explores the educational backgrounds, work activities, remuneration and job satisfaction of European communication professionals. Based on factor analysis of a sample of 1410 European communicators, five major work activities are identified: lobbying external constituencies, advising and reviewing policies, positioning the firm in the marketplace, and external and internal facilitation. Using analysis of variance between groups, we argue that some of the more technical work activities are predominantly conducted by female communication professionals, whereas managerial activities are predominantly performed by their male counterparts. As will be shown, while educational background does not differ between genders, salaries as well as job satisfaction do; likewise, there are differences in respect of educational background, salaries, and job satisfaction.