关于“泛动画”及其产业意义的思考

动漫早就具备假定性、娱乐性、技术性、教育性、商业性和多样性.它在新世纪呈现出如下特点:利用数码技术营造奇观,设计可交互的大千世界,借助新媒体而广泛流传,应用遍及各个专业领域,通过服务实现双赢增值,在建构与解构中求发展.这些特点在影视动画、游戏动画、网络及手机动画、演示动画、广告及影视包装动画、实验动画等方面获得了相对鲜明的表现.因为动画的用途变得日益广泛的缘故,我们需要新范畴在分类学的意义上描述它所出现的变化,"泛动画"就是这样一个范畴.我们试图在举办厦门国际动漫节的过程中贯彻"泛动画"的理念,使动漫业的发展有更大的空间.

Thoughts on PAnimation and Its Industrial Significance

Animation tends to be fictitious, recreational, technical, educational, commercial and diverse inherently. The animation industry in new century features presentation of wonders by digital technology, design of multiple world by interactive technique, distribution by new media, rich value by practical application, increment by win win service, development by construction and destruction. Such kinds of features have shown themselves distinctly in animated Film and Video, games Animation, net and cell phone animation, demoscene, advertising animation, and TV program packing Animation. As the use of animation has been becoming more and more comprehensive, we need a new category to describe changes taken place in its classification. PAnimation is such a category. It is PAnimation that acts as the conception of Xiamen International Animation Festival, and containing our effort to enlarge the space for the development of animation industry.