一口价网上拍卖顾客投标策略研究

网上一口价拍卖作为网上拍卖的创新模式,因为打破固定拍卖结束时间的局限,而得到广泛应用。网上一口价拍卖存在几种方式,比较典型的有三种,分别是固定一口价、临时一口价和持久一口价。投标者的决策决定了拍卖的最终结果,也是拍卖理论研究的重点之一。本文将在独立私有价值模型和关联估价模型下,对分别采用三种一口价拍卖规则时,顾客的投标策略进行研究。提出了在关联价值模型中的门限价格的划分,帮助我们理解顾客的投标策略。

Study on Bidding Strategies in Buyout Price of Online Auctions

Online auctions over the Internet have become increasingly popular for selling a growing number of products and services.Online auction that combines traditional auction theory and IT has been a unique payoff mode of e-commerce.Now the buyout price auctions are very popular and recognized by some theorists.There are three different buyout price rules in different auction sites with three forms which are fixed buyout price,temporary buyout price and permanent buyout price.This paper studies the bidding strategies of buyers in different buyout price forms under the situation of independent private value and affiliated value.A threshold value of permanent buyout auction under the affiliated value is brought forward,which is helpful to understanding the bidding strategies of buyers.There are independent private value and affiliated value at the same time in practice.Finally,the situation is analyzed and interpreted.