Measuring Religious Identities in Surveys

The purpose of this article is to acquaint the broader publicopinion research audience with what has been a salient issuewithin the community of scholars of religion. We address thequestion of how best to conceptualize and measure religiousidentities in research on contemporary American society. Weconsider the main approaches to the measurement of religiousidentification with regard to their backgrounds, their assumptionsabout the importance of understanding religious identities inhistorically relevant terms, and the practical considerationsof survey measurement. Using data from the General Social Survey,particularly recent innovative efforts to obtain informationon subjective association with particular religious traditionsand/or movements (e.g., Pentecostal, fundamentalist, evangelical,mainline, or liberal Protestant), we compare the two main approaches:the traditional "denominational" approach, where religious identitiesare assumed to be associated with religious denominations, andthe subjective approach, where religious identities are assumedto be captured by a set of "nondenominational" reference categorieslinked to particular historical religious traditions or socialmovements. We conclude that both approaches have substantialpredictive validity, and the most effective strategy for futureresearch may be one that uses a combination of approaches, ratherthan one that relies entirely on a single method of measurement.