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浅论和谐消费环境评价指标体系的构建
引用本文:张俊.浅论和谐消费环境评价指标体系的构建[J].北京市财贸管理干部学院学报,2010,26(2):12-15.
作者姓名:张俊
作者单位:广东商学院华商学院,广东广州,511300
摘    要:“构建和谐社会”是当今社会的一个热点话题,和谐社会的构建必然包括和谐消费环境的构建。构建和谐的消费环境能实现企业和消费者的双赢,保证市场有序进行。而消费环境是否和谐,如何进行评估,就要求我们建立一个评估体系来衡量。笔者探讨了我国和谐消费环境构建的评估体系建立的基本原则和相关因素的分析,并初步得出一个理论评估体系。

关 键 词:和谐消费环境  评价指标体系  我国  基本原则

Discussing building of our country harmonious expense environmental evaluation indicator system
Zhang Jun.Discussing building of our country harmonious expense environmental evaluation indicator system[J].Journal of Beijing Institute of Finance and Commerce Management,2010,26(2):12-15.
Authors:Zhang Jun
Abstract:"building a harmonious society" is a society's hot spot topic now, building a harmonious society includes building the harmonious expense environment inevitably. Construct of harmonious expense environment is able to realize the enterprise and consumer' s WIN - WIN and guarantee the market order. But whether expense environment is harmonious or not, how to be appraised, and it requests us to establish an appraisal system to weigh. The author has discussed basic principle of construction our country harmonious expense environment appraisal system establishment and the correlation factor analysis, and obtains a theory appraisal system initially.
Keywords:harmonious expense environment  evaluating indicator system  our country  basic principle
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