Accounting for data inconsistencies in a longitudinal mail survey |
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| Authors: | Leendert De Jonge Walle M. Oppedijk Van Veen |
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| Affiliation: | Nederlandse Philips Bedrijven B.V., The Netherlands |
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| Abstract: | The research demonstrates the usefulness of detecting and correcting response errors in ownership and purchase data regarding consumer durables. The use of a longitudinal measurement design is shown to be highly effective for improving data quality in a mail panel survey. |
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