| 视觉传达设计中文字的美学特征 |
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| 引用本文： | 戚跃春.视觉传达设计中文字的美学特征[J].厦门大学学报(哲学社会科学版),2001(4):151-157. |
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| 作者姓名： | 戚跃春 |
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| 作者单位： | 厦门大学美术系 福建 厦门 361005 |
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| 摘 要： | 文字是语言的视觉表现形式。它作为高度符号化的存在，是供书写或类似方式处理的。文字作为视觉信息符号，具有两大功能特征信息传播功能和视觉审美功能。利用文字视觉传递的特点、视觉规律、视知觉感受的生理效应，及其传统和现代审美功能等，创造丰富多彩的，具有个性化、风格化的视觉语言形式，从而充分发挥文字在视觉传达设计中的作用。
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| 关 键 词： | 视觉传达设计 文字设计 审美 |
| 文章编号： | 0438-0460(2001)04-0151-07 |
| 修稿时间： | 2001年4月23日 |
The Aesthetic Features of Characters in Designing Visual Transmission |
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| QI Yue,chun.The Aesthetic Features of Characters in Designing Visual Transmission[J].Journal of Xiamen University(A Quarterly for Studies in Arts & Social Sciences),2001(4):151-157. |
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| Authors: | QI Yue chun |
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| Institution: | QI Yue chun |
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| Abstract: | Characters are forms of visual representations of language. As highly symbolized visual elements, they are visual signs of information for writing or similar means of transmission. They have two functions: transmitting information and creating visual aesthetic feelings. It is argued that the function of visual transmission of characters, the physiological effect of the law of visual sense and visual-sensory feelings, and the function of traditional and modern aesthetic tendencies should all be studied and utilized to create a form of visual language which is more colorful, unique, and stylish so that its role of transmitting visual images is brought into full play in designing visual transmissions. |
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| Keywords: | design of visual transmission character design aesthetics |
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