| 踏"题"寻"美"——英文广告中爱情的机智表述 |
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| 引用本文： | 刘洪泉,郭婷.踏"题"寻"美"——英文广告中爱情的机智表述[J].长江大学学报(社会科学版),2007,30(6):100-103. |
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| 作者姓名： | 刘洪泉 郭婷 |
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| 作者单位： | 长江大学,外国语学院,湖北,荆州,434023 |
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| 摘 要： | 广告作为现代人们生活中的一种文化形式,其种类之繁多,传播形式之广泛,目的之复杂,是以往人们所不多见的。征婚广告更是独具特色,其标题尤其令人叹为观止。英文征婚广告的标题从文体学角度分析,具有独特的形式美和修辞美;同时由于中西方文化、历史、价值观等的不同,也体现出不同的语言特征。
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| 关 键 词： | 英文征婚广告 标题 修辞特色 |
| 文章编号： | 1673-1395(2007)06-0100-04 |
| 修稿时间： | 2007年10月11 |
Looking for Beauty amid the Lonely-Advertisement Titles |
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| LIU Hong-quan,GUO Ting.Looking for Beauty amid the Lonely-Advertisement Titles[J].Journal of Yangtze University:Social Sciences,2007,30(6):100-103. |
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| Authors: | LIU Hong-quan GUO Ting |
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| Abstract: | Advertisement, as a culture form of the daily life in modern society, has enormous expressing kinds, spreading-out sorts and purposes, which is rarely seen long before. The Lonely-heart advertisement is considered more fascinating, especially, the title of this kind of advertisement is much more sensational. This thesis mainly takes the title of the English lonely-heart advertisement from the aspect of stylistics, specifically analyzes about its forms, rhetoric methods;at the same time, owning to the foreign respective culture, history, value and so on, it forms the unique aesthetic view. |
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| Keywords: | English lonely-heart advertisement title rhetoric feature |
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