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样板戏的全媒体传播及文化意义解读
引用本文:王雁.样板戏的全媒体传播及文化意义解读[J].中国海洋大学学报(社会科学版),2014(4):113-117.
作者姓名:王雁
作者单位:陕西师范大学新闻与传播学院
基金项目:陕西省教育厅人文社科研究计划项目(2013JK0451)
摘    要:样板戏作为文革时期最具权威力量的文艺形式,依托国家权力机构的参与性力量获得了这一时期文艺传播的唯一合法权力。借助于全媒体的传播,样板戏将宰制意识形态渗入世俗生活之中,达致通俗性、普泛性目的,在文艺信息匮乏的文革时期,全媒体的传播使样板戏形成了普遍的信息环境,文化霸权在此信息环境中以自然而然的方式确立。样板戏的全媒体传播过程,帮助建构了全民共享的民族文化仪式,从而将个体整合到集体之中,强化了既有的社会秩序,形成维系整个社会的统一调子。

关 键 词:样板戏  全媒体  文化霸权

All Media Communication and Cultural Interpretation of Revolutionary Opera
Wang Yan.All Media Communication and Cultural Interpretation of Revolutionary Opera[J].Journal of Ocean University of China,2014(4):113-117.
Authors:Wang Yan
Institution:Wang Yan;College of Journalism and Communication,Shaanxi Normal University;
Abstract:Revolutionary Opera as the most authoritative artistic form in the Cultural Revolution had been given the only legal right to artistic communication supported by the state power .With the spread of all media ,Revolutionary Opera achieved its popularity by gradually infiltrating the dominance of ideology into people's daily lives .During the Cultural Revolution ,for lack of artistic knowledge ,the spread of all media made Revolutionary Opera generally accepted ,and thus established its cultural hegemony naturally . T he process of all media dissemination of Revolutionary Opera helped construct ethnic culture enjoyed by all people ,and strengthened the existing social order and maintained the norms of social life .
Keywords:revolutionary opera  all media  cultural hegemony
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