| Abstract: | This research examines the crisis responses of four evangelical leaders (Paul Crouch, Ted Haggard, Lonnie Latham, and Eddie Long) involved in same-sex sex scandals by comparing their responses against those recommended by the situational crisis communication theory (SCCT). Using a quasi-case study approach to add context and richness to the SCCT, this research examined the leaders’ strategies and the response to them and found that the evangelical pastors generally adhered to the recommended strategies of the SCCT, thus reinforcing the broad applicability of the SCCT when handling a crisis, even in a religious context. Despite reinforcing the validity of the SCCT, this article also recommends the inclusion of additional categorical considerations for the SCCT for situations where a crisis inflicts spiritual or emotional harm, particularly for crises occurring in a religious environment. |
