| 影视企业及明星商品化权缺失及构建探析 |
| |
| 引用本文： | 李蓓.影视企业及明星商品化权缺失及构建探析[J].长沙理工大学学报(社会科学版),2010,25(3):66-70. |
| |
| 作者姓名： | 李蓓 |
| |
| 作者单位： | 湖南财政经济学院,湖南长沙,410205 |
| |
| 基金项目： | 湖南知识产权局软科学重点课题 |
| |
| 摘 要： | 商品化权是指权利人将自己的姓名、形象及创作的作品、角色、标志等通过商业化使用而取得经济利益的可能性的权利。我国现行知识产权立法因对影视虚拟角色及演艺明星商品化权保护缺失而带来的弊端日益显现。本文建议在我国增设商品化权制度,并从商品化权权利归属、权利构成要素、保护期限、侵权救济及权利限制等方面提出构建设想。
|
| 关 键 词： | 知识产权 商品化权 影视企业及明星 |
Probing into the Lack of Merchandising Right in Film Company and its Legal Construction |
| |
| LI Bei.Probing into the Lack of Merchandising Right in Film Company and its Legal Construction[J].Journal of Changsha University of Science & Technology,2010,25(3):66-70. |
| |
| Authors: | LI Bei |
| |
| Institution: | LI Bei(Hunan Finance , Economy College,Changsha,Hunan 410205,China) |
| |
| Abstract: | Merchandising right is a right which makes a profit.A celebrity uses his name,figure,production or a wel-known fictional character or sign in business circles and gets this right.As the China is short of the law of protecting virtual film roles and merchandising rights of the celebrity of film circles,the weakness in the protection of intellectual property of Film Company is becoming more and more prominent.This article suggests merchandising rights is to be added in our law,and gives some advice on final a... |
| |
| Keywords: | intellectual property merchandising right film company and celebrity |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
