当前理论宣传之学理与实践省思

当下推进理论宣传应把重点放在传者、信息、媒介这三个环节。理论宣传的传者包括研究者和宣传者两大类：对于研究者，当务之急是潜心研究真问题，特别是研究马克思主义中国化的真问题；对于多数宣传者，当前的根本问题是能否与时俱进，践行以受者为中心的理念，走出“子弹论”误区。理论宣传应避免脱离实际的“假大空”，理论文章不能无理论，理论涉及的领域或专业也不能过于狭小。理论宣传必须与理论的实际、生活的实际和受众的实际紧密结合。就理论宣传的媒介研究而言，要区别且有针对性地使用传统媒介，积极开发利用新媒介，推动传统媒介与新媒介的合理高效互动。

Reflection on the Theory and Practice of Current Theoretical Publicity

Nowadays, in order to promote the theoretical publicity, we can focus on three links, commu- nicators, information, and medium. Communicators of theoretical publicity including researchers and propagan- dists： It is imperative for researchers to study real problems, especially, real problems about Sinicization of Marxism; and for most of the propagandists, the root of the current problems is keeping pace with times, and practicing the concept of centering on the audiences, abandoning the mistake about ＂Magic Bullet Theory＂ to build the macro effect theory. The theory of medium publicity should avoid the following pattern of ＂false, big, empty＂ being separated from reality, the article without theory like a job summary or report, and theory related to pretty narrow field or major. Theoretical publicity must be closely combined with reality of theory, life and audience. In terms of research on medium of theoretical publicity, we need to make use of traditional medium appropriately, develop and utilize new medium actively, and promote reasonable and effective interaction of tra- ditional medium and new medium.