| 从公共关系视野看高校形象管理 |
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| 引用本文： | 罗江. 从公共关系视野看高校形象管理[J]. 合肥学院学报(社会科学版), 2009, 26(1): 120-123 |
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| 作者姓名： | 罗江 |
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| 作者单位： | 安徽经济管理学院,贸易经济系,合肥,230059 |
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| 基金项目： | 安徽行政学院、安徽经济管理学院联合资助项目 |
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| 摘 要： | 加强高校公共关系形象塑造和管理是实现校园和谐的迫切要求,在社会和公众中树立良好的公共关系形象是高校提高自身,求得发展的重要途径。树立起良好的公共关系形象不仅可以为高校创造发展机会,还可以增强高校的教育力量,为高校的自主发展提供持久的动力。
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| 关 键 词： | 公共关系 形象管理 形象调研与分析 |
Investigation and Management of College Public-Relation Images |
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| LUO Jiang. Investigation and Management of College Public-Relation Images[J]. Journal of Hefei University(Social Sciences), 2009, 26(1): 120-123 |
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| Authors: | LUO Jiang |
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| Abstract: | It is the urgent demand for universities and colleges to enhance both the figuring of public relations and inner management,and finally achieve the harmony of whole campus.One of the important ways for universities and colleges to achieve self-improvement and long-term development is to build up favorable public-relation images both in the society and in the public.Building up favorable public-relation images can not only provide opportunities for colleges to advance,but also enhance the educational ability and offer permanent impetus for college's independent development. |
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| Keywords: | public relations image management image investigation and research |
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