| 家装行业定制化营销策略 |
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| 引用本文： | 何东铭. 家装行业定制化营销策略[J]. 辽宁工程技术大学学报(社会科学版), 2010, 12(6): 605-607 |
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| 作者姓名： | 何东铭 |
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| 作者单位： | 东北大学文法学院,辽宁沈阳110819 |
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| 摘 要： | 针对家庭装饰行业营销策略问题,采用了理论研究方法,分析了家装行业所面临的市场问题和障碍,提出家装行业要实施定制化营销策略,努力营造针对性的家装时尚。研究结果对家装行业的有效营销具有指导意义。
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| 关 键 词： | 定制化营销 营销理念 定制化策略 |
Customized marketing strategies for home decoration |
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| HE Dongming. Customized marketing strategies for home decoration[J]. Journal of Liaoning Technical University(Social Science Edition), 2010, 12(6): 605-607 |
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| Authors: | HE Dongming |
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| Affiliation: | HE Dongming (School of Arts and Law,Northeastern University,Shenyang 110819,China) |
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| Abstract: | In view of problems about marketing strategies for home decoration,theories were adopted to analyze market problems and obstacles in home decoration.Customized marketing strategies are put forward to set targeted fashion for home decoration.The result offers guidance for the effective marketing of home decoration. |
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| Keywords: | customized marketing marketing concept customized strategy |
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