| 会展场馆现代化构成要素研究 |
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| 引用本文： | 裴向军.会展场馆现代化构成要素研究[J].浙江树人大学学报,2008,8(4). |
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| 作者姓名： | 裴向军 |
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| 作者单位： | 浙江树人大学,外经贸学院,浙江,杭州,310015 |
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| 基金项目： | 浙江省科技计划面上科研软科学项目 |
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| 摘 要： | 会展场馆是办展机构举办展览会的一个空间载体，在会展业的发展中起着重要的作用。一个现代化的会展场馆本身可以成为展会品牌的构成要素，会展场馆现代化程度的高低直接影响到展览会举办的成功与否。本文基于现代化理论分析会展场馆现代化的内涵，对发达国家会展场馆先进性进行分析，最后总结出会展场馆现代化的构成要素。
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| 关 键 词： | 会展场馆 会展经济 服务业 服务经济 |
On the Constituent Elements of Modernizing Exhibition Centers |
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| PEI Xiangjun.On the Constituent Elements of Modernizing Exhibition Centers[J].Journal of Zhejiang Shuren University,2008,8(4). |
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| Authors: | PEI Xiangjun |
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| Institution: | PEI Xiangjun(Foreign Economic & Trade School of Zhejiang Shuren University,Hangzhou,Zhejiang,310015,China) |
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| Abstract: | Exhibition centers,a spatial carrier for exhibition organizers to run exhibitions,plays an important role in the development of exhibition industry.A modernized exhibition center itself can be a constituent element of an exhibition brand as the modernization degree of an exhibition center will directly bring about the success or failure of exhibitions.Based on the modernization theory,the paper analyses the connotation of the modernization of exhibition centers,dissects the advanced exhibition centers in de... |
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| Keywords: | exhibition center exhibition economy service industry service economy |
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