| 广告语言的文化包装与解读偏见 |
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| 引用本文： | 芜崧. 广告语言的文化包装与解读偏见[J]. 山东农业大学学报(社会科学版), 2002, 4(4): 76-80 |
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| 作者姓名： | 芜崧 |
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| 作者单位： | 荆州师范学院中文系,湖北,荆州,434020 |
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| 摘 要： | 本文论述了广告语言的文化包装和解读偏见。前者谈的是广告语言对文化因素的借用 ,即对广告语言进行文化包装 ,使之具有文化氛围和文化品味 ;后者谈的是 ,不同的文化背景下的广告受众对广告语言的解读会有不同的结果
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| 关 键 词： | 广告语言 文化包装 解读偏见 |
| 文章编号： | 1008-8091(2002)04-0076-05 |
| 修稿时间： | 2002-08-29 |
The cultural packing and understanding prejudices in advertising language |
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| WU Song. The cultural packing and understanding prejudices in advertising language[J]. Journal of Shandong Agricultural University, 2002, 4(4): 76-80 |
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| Authors: | WU Song |
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| Abstract: | This paper discusses the cultural packing and the understanding prejudices in advertising language.For the former it talks about the borrowing of advertising language from cultural factor,i.e,the cultural packing of advertising language to embody a cultural atmosphere and taste;for the latter the paper holds that people in different cultures will have verified interpretations of the same advertising language. |
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| Keywords: | advertising language cultural packing understanding prejudice |
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