浙江省农户农产品生产与销售实证分析

从浙江省农户农产品的生产情况看,目前生产的品种结构日趋多样,传统的农产品在其中所占的份额日趋减少,而蔬菜和水果类农产品所占面积比例不断提高,农户在选择生产农产品时,求稳的心理比较明显,农户农业投入普遍不高;从农产品销售情况看,农户农产品商品化程度较高,销售渠道多样化,农贸市场和贩销大户是主要的销售渠道,农户普遍遇到过销售困难问题,大多数被调查农户迫切需要发展农民专业合作经济组织。

Analysis of the Farmer Household Production and Product Marketing in Zhejiang Province

Using 556 households survey data from Zhejiang province,This paper attempts to analyze the situation of farmer household production and marketing.The results show that the agricultural structure has changed greatly, the traditional products such as rice, the plant areas,have reduced quickly,the vegetable and fruits have increased quickly.There is a shift of product composition from rice into commercial commodities.The results also show the changes in marketing channel,more and more products were sold through local market and trader, the traditional main marketing channel"supply and marketing cooperative"only play a litter role.Most of the households have confronted with the marketing problems and they wish the farmer cooperative could play important roles on helping them.