| 试论中国清真食品VI视觉识别系统之构建 |
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| 引用本文： | 王超.试论中国清真食品VI视觉识别系统之构建[J].西北第二民族学院学报,2007(3). |
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| 作者姓名： | 王超 |
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| 作者单位： | 陕西师范大学西北民族研究中心 陕西西安710062 |
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| 摘 要： | VI视觉识别系统是现代企业发展中的经营管理策略,已成为我国企业管理中的新兴领域,正在逐步形成应用性很强、使用范围甚广、形式各样的一套可操作的方法与技巧。把VI概念引入清真食品的整合与管理中,对于树立清真食品形象、保护清真食品权益都是有益的。
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| 关 键 词： | VI视觉识别 清真食品 形象 权益 |
The Construction of Chinese Islamic Food's VI |
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| WANG Chao.The Construction of Chinese Islamic Food''''s VI[J].Journal of The Second Northwest Institute For Ethnic Minorities(Philosophy and Social Science),2007(3). |
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| Authors: | WANG Chao |
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| Abstract: | Visual Identification System is a means of management in modern corporations,which was introduced to China from other countries.Today it has been a new field and has been useful and exercisable methods and skills gradually in managing the corporation.If the idea of VI could be introduced to integrate and supervise the Chinese Islamic foods,it would be beneficial for their proprietor to build the brand and protect their rights and interests. |
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| Keywords: | VI(Visual Identification) Chinese Islamic foods brand rights and interest |
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