| 鲁迅在出版活动中的市场意识探析 |
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| 引用本文： | 郭志东.鲁迅在出版活动中的市场意识探析[J].海南大学学报(人文社会科学版),2010,28(3):88-91. |
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| 作者姓名： | 郭志东 |
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| 作者单位： | 琼台师范高等专科学校,学报编辑部,海南,海口,571100 |
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| 摘 要： | 虽然鲁迅从事出版活动的根本目的不是赢利,但是他有着强烈的读者意识,从内容到形式不断地追求完美,通过各种方式整合出版信息资源,注意出版物的宣传展示,这些都表现出他特有的市场意识。
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| 关 键 词： | 鲁迅 出版活动 市场意识 |
An Analysis of LU Xun's Market Awareness in Publishing Activities |
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| GUO Zhi-dong.An Analysis of LU Xun''s Market Awareness in Publishing Activities[J].Humanities & Social Sciences Journal of Hainan University,2010,28(3):88-91. |
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| Authors: | GUO Zhi-dong |
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| Institution: | GUO Zhi-dong(Editorial Department of Journal,Qiongtai Teachers＇ College,Haikou 571100,China) |
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| Abstract: | Though LU Xun had non-profit ultimate purpose to engage in publishing activities,his audience awareness is sensitive.From content to form,he pursued perfection as much as possible,integrated information resources by various ways,and paid much attention to the publicity and exhibition of publications,all of which disclosed his distinct market awareness. |
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| Keywords: | LU Xun publishing activities market awareness |
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