手机传播机制与受众文化心理

手机传播充分进入了人们的日常生活，传播人人同时参与的事实基本实现。手机媒体文化传播显现出普适性、放射性的传播机制，人际传播动能极强，手机媒体传播机制具有“碎片化”传播的随机性与多样化特点．手机的使用最大限度地缓解了现代人的．心理危机，满足了人们多样化交流的欲望。从手机文化传播受众需求来看，使用与满足正是人们使用手机媒体、构筑手机文化的心理动机。

Mobile Communication System and Psychology of Audience

Mobile communication has gone into people＇s daily live fully, and the dissemination of ＂everyone involved in the same time＂ has basically become cure. Mobile cultural communication shows the communication system of universality and radioactivity, and the interpersonal communication is better. Then mobile communication system has the characteristics of random and diversification, and the maximum use of mobile phones relieves modem people＇s psychological crisis, also meets the people＇s desire of diversified communication. Seen from the audiences＇ requirements of mobile cultural communication, uses and gratifications are the psychological motivation of using mobile media and building mobile phone culture.