| 传统营销面临新经济的挑战 |
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| 引用本文： | 甘碧群.传统营销面临新经济的挑战[J].南开管理评论,2001,4(5):59-62. |
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| 作者姓名： | 甘碧群 |
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| 作者单位： | 武汉大学商学院 |
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| 摘 要： | 本文主要阐释了新经济的涵义与特征;着重探索了新经济对传统市场营销带来的冲击,以及是对传统市场、消费者地位、消费者需求、交易模式、营销策略等的影响;提出了传统营销企业应对新经济的对策思路。
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| 关 键 词： | 传统营销 新经济 交易方式 营销组织 |
The Challenge of New Economy to Traditional Marketing |
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| Gan Biqun.The Challenge of New Economy to Traditional Marketing[J].Nankai Business Review,2001,4(5):59-62. |
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| Authors: | Gan Biqun |
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| Abstract: | This paper attempts to explore the definition and thecharacteristics of The New Economy. The main purpose of this researchis to discuss the challenge of The New Economy to traditinal marketing.Ard to the traditional market and the role of consumer and consmerneed and the model of exchange and marketing strategy etc.Then itpropose a new ideal of the marketing strategy. |
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| Keywords: | Traditional Marketing New Economy Model of Exchange Marketing Organizition |
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