| 我国报业网站发展的历程与思考 |
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| 引用本文： | 陈燕,沈剑虹.我国报业网站发展的历程与思考[J].河北大学学报(哲学社会科学版),2003,28(1):117-120. |
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| 作者姓名： | 陈燕 沈剑虹 |
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| 作者单位： | 河北大学新闻传播学院,河北,保定,071002 |
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| 基金项目： | 河北省教育厅社会科学基金(S01501) |
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| 摘 要： | 自1995年至今,我国报业网站的发展已走过了7年的历程。7年中,报业网站在内容上、形式上、市场资本的运营上,都逐渐走向成熟,网站的声势也日益壮大。应对WTO,面对更加激烈的竞争,我国报业网站应该实行强强联手以塑造品牌,进行分众传播以锁定特定受众,锐意创新以打拼特色,并学会根据市场规律运作资本,谋求适合自己的生存和发展之路。
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| 关 键 词： | 报业网站 分众传播 品牌 运作资本 |
| 文章编号： | 1005-6378(2003)01-0117-04 |
| 修稿时间： | 2002年12月12 |
On the Development of Chinese Newspaper-web-sites |
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| CHEN Yan,SHEN Jian hong.On the Development of Chinese Newspaper-web-sites[J].Journal of Hebei University(Philosophy and Social Science),2003,28(1):117-120. |
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| Authors: | CHEN Yan SHEN Jian hong |
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| Abstract: | Since 1995, Chinese newspaper-web-sites have been present for 7 years. During these years, those websites have become more mature than before. To face the challenge of WTO,our newspaper-web-sites must collaborate, transmit distinctly and innovate in their communication. Furthermore, they must leam the rules of market, thus they can succeed in the furious competition. |
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| Keywords: | newspaper-web-site transmit distinctly famous brand management of capital |
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