电视对推动奥林匹克运动发展的作用

“更高、更强、更快”是奥林匹克运动的著名格言,运动员通过不断刷新纪录以及挑战极限的勇气来实现新目标,推动事业的新发展.电视媒体的发展,为奥林匹克运动赋予了更全面的意义.塑造、传播、映像、反馈、调整、再传播是奥运电视传播的一个过程,这个过程是在不断改进、自我完善、解释沟通中循序渐进地完成的.本文从奥林匹克和电视的发展历程入手,阐述了奥林匹克精神与电视传播的关系,从而进一步表明电视对奥林匹克运动的发展有着十分重要的影响.

The Significance of TV in Promoting the Olympic Movement

To be ＂higher, stronger, and faster＂ is the famous motto of the Olympic Movement. To achieve new goals and ad- vancement, athletes continue to update the records and manifest the courage to challenge the limits. The development of video- land endows the Olympic Movement with more comprehensive meanings. Shaping, disseminating, mapping, feedback, adjust- ment, and redissemination are the Olympic television broadcast＇ s process gradually accomplished through continuous update, self - improvement, explanation and communication. In terms of the development of the Olympics and TV, the article analyzes the relationship between the Olympic spirit and television broadcasting so as to further demonstrate the significant influences of television on the development of the Olympic Movement.