| 新闻报道与话语建构关系研究 |
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| 引用本文： | 余红,郝朴宁.新闻报道与话语建构关系研究[J].学术探索,2013(6):137-140. |
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| 作者姓名： | 余红 郝朴宁 |
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| 作者单位： | [1]云南日报社昆明分社,云南昆明650032 [2]云南师范大学传媒学院,云南昆明650504 |
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| 摘 要： | 早在上世纪末，新闻界就提出了一个独具魅力的口号——“新闻精品战略”。即使到了新世纪的今天，对于新闻精品的要求依然是学界关注的焦点，尤其是在市场经济条件下，新闻市场已经从卖方市场向买方市场转化，于是市场就更加呼吁品质优良的新闻作品。任何优秀的作品必然是应该由优秀的话语夯实基础之后才有了成为精品的条件，这也关系到国家形象的塑造。本文试就对新闻精品的追求来阐述话语建构与新闻报道间的关系。
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| 关 键 词： | 新闻报道 话语建构 舆论导向 |
The Relationship between News Report and Discourse Construction |
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| Institution: | YU Hong, HAO Pu- ning (1. Kunming branch of Yunnan Daily Agency, Kunming, 650032, Yunnan, China; School of Mass Media, Yunnan Normal University, Kunming, 650504, Yunnan, China) |
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| Abstract: | Early in the end of the last century, the press has put forward a slogan of unique charm ＂elite news strategy＂. Even in the new century, the high requirement for the news is still under the focus attention of scholars, especially in the present circumstances of market economy when news market has been transformed from a seller＇s market to a buyer＇s one. Therefore, the appeal for news works of good quality is becoming stronger. Any outstanding work is surely based on its excellent discourse foun- dation and is also related to the national image shaping. Taking elite news works as its pursuit, this article elaborates the rela- tionship between discourse construction and news reports. |
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| Keywords: | News report Discourse construction Direction of public opinion |
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