| 微信公众平台在高校思想政治教育中的应用 |
| |
| 引用本文： | 王永灿,郭红明. 微信公众平台在高校思想政治教育中的应用[J]. 重庆邮电大学学报(社会科学版), 2016, 28(5): 61-66 |
| |
| 作者姓名： | 王永灿 郭红明 |
| |
| 作者单位： | 江苏科技大学 电子信息学院,江苏 镇江 212003;上海师范大学 经济伦理研究中心,上海 200234,江苏科技大学 学报编辑部,江苏 镇江 212003 |
| |
| 基金项目： | 江苏高校哲学社会科学资助项目:微时代大学生思想政治教育精细化路径研究(2015SJB861) |
| |
| 摘 要： | 微时代,以微信为代表的新媒体深刻改变了高校的教育环境?教育对象和思想政治教育本身?在此背景下,高校应主动利用微信等新媒体拓展教育阵地,在充分了解微信公众平台所具有的群体?功能?传播及成本优势的基础上,厘清微信公众平台应用于思想政治教育的总体思路和具体目标,充分挖掘和发挥微信公众平台在高校思想政治教育中的作用和价值。文章阐明了微信公众平台的具体应用路径,以期提高微时代高校思想政治教育的信度和效度?
|
| 关 键 词： | 微信 公众平台 高校 思想政治教育 |
| 收稿时间： | 2015-11-10 |
The Applications of WeChat as A Public Platform in the Ideological and Political Education |
| |
| WANG Yongcan and GUO Hongming. The Applications of WeChat as A Public Platform in the Ideological and Political Education[J]. Journal of Chongqing University of Posts and Telecommunications:Social Science Edition, 2016, 28(5): 61-66 |
| |
| Authors: | WANG Yongcan and GUO Hongming |
| |
| Affiliation: | School of Electronic Information, Jiangsu University of Science and Technology, Zhenjiang 212003, China; Economic Ethics Research Center, Shanghai Normal University, Shanghai 200234, China; and Editorial Department, Jiangsu University of Science and Technology, Zhenjiang 212003, China |
| |
| Abstract: | In such a micro-era, the new media, with WeChat as representative, has profoundly changed the college educational environment, educational objects, as well as ideological and political education itself. In this context, the college should get first familiar with all merits of WeChat in its target groups, functions, spread and cost, and then take the initiative to make use of WeChat and other new media to expand education front and clarify the overall idea and specific goals of WeChat platform when applied to the ideological and political education. The college should exploit WeChat public platform in deological and political education, and clarify the specific application path, so as to improve the reliability and validity of college ideological and political education in micro-era. |
| |
| Keywords: | public platform college ideological and political education |
|
| 点击此处可从《重庆邮电大学学报(社会科学版)》浏览原始摘要信息 |
|
点击此处可从《重庆邮电大学学报(社会科学版)》下载全文 |
|
