行为经济学Prospect理论的个体决策行为研究

诺贝尔经济学奖得主、行为经济学家Kahneman.D和Tversky.A的Prospect Theory在全面反驳新古典预期效用理论的基础上,提出了基于个体主观感受和有限理性的一般决策模型,为不确定条件下个体的经济决策行为提供了一个全新的表述。文章拟在Prospect Theory经典模型的基础上,尝试加入时间压力限制等因素,分析个体在理性时间限制下的决策行为,进一步探讨Prospect Theory模型的发展和完善。

On Individual Decision-making Based on Prospect Theory of Behavior Economics

The Prospect Theory, advanced by the Nobel Prize owner, behavioral economist Kahneman. D and of Tversky. A refutes the foundation of the utility theory of new classical expectancy in an allround way, on the basis of which it has proposed the general mechanism model based on the individual experiences subjectively and limited rational decision, thus it offers a brand-new statement for the individual＇s economic decision behavior under the uncertain condition. On the basis of classical model of Prospect Theory, this text plans to take the factor of limiting the time pressure into consideration, and try to analyze the decision behavior under individual＇s reasonable time restriction, furthermore it probes into development and completion of Prospect Theory model.