| B2C电子商务败因:创新范式研究 |
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| 引用本文： | 熊焰.B2C电子商务败因:创新范式研究[J].北京工商大学学报(社会科学版),2005,20(6):43-47. |
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| 作者姓名： | 熊焰 |
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| 作者单位： | 同济大学,经济与管理学院,上海,200092 |
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| 摘 要： | B2C电子商务的发展经历了泡沫-失败-复苏的周期,深刻分析其失败的原因,对于今后B2C的发展是有指导意义的。B2C商务模式是一种创新行为,B2C的失败是一种创新行为的失败。本文采用创新理论框架对其失败的原因进行分析。
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| 关 键 词： | B2C 败因 协调性 问题-解决关系 |
| 文章编号： | 1009-6116(2005)06-43-05 |
| 修稿时间： | 2005年4月15日 |
Reasons for the Failure of B2C E-Business: Research on Innovative Model |
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| Xiong Yan.Reasons for the Failure of B2C E-Business: Research on Innovative Model[J].Journal of Beijing Technology and Business University:Social Science,2005,20(6):43-47. |
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| Authors: | Xiong Yan |
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| Abstract: | The development of B2C E-Business has undergone a bubble-failure-recovery cycle. Deep analysis on the reasons for such failure is of good guidance to the future development of B2C. This article claims that B2C is an innovative behavior in business model and B2C dot.com crashes represent a failure of innovative behavior. It proposes an innovation-theory-based framework to help understand why so many Internet-based business-to-consumer (B2C) companies have failed to fulfill their initial promise. |
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| Keywords: | B2C |
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