| 论赠品促销的策略、管理及其商业责任 |
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| 引用本文： | 张亚明,张冉.论赠品促销的策略、管理及其商业责任[J].燕山大学学报(哲学社会科学版),2003,4(4):77-81. |
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| 作者姓名： | 张亚明 张冉 |
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| 作者单位： | 燕山大学经,济管理学院,河北,秦皇岛,066004 |
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| 摘 要： | 本文重新界定了赠品促销中“赠品”的含义。提出了赠品促销的三个维度,即从营销角度看赠品促销、赠品促销的管理、赠品促销的商业责任。
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| 关 键 词： | 赠品 促销 维度 |
| 文章编号： | 1009-2692(2003)04-0077-05 |
| 修稿时间： | 2003年7月30日 |
The Analysis of Premium Promotion |
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| ZHANG Ya-ming ZHANG Ran.The Analysis of Premium Promotion[J].Journal of Yanshan University:Philosophy and Social Sciences Edition,2003,4(4):77-81. |
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| Authors: | ZHANG Ya-ming ZHANG Ran |
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| Abstract: | Competition in the market initiates diverse means of promotion. Among these methods, many dealers adopt the way of premium promotion in the light of its features of direct and obviations. In my paper, I redefine the term of "premium" and propose three aspects of premium promotion, that is, its marketing strategy, its management and the task. These three aspects contribute a lot to the conduct of premium promotion. |
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| Keywords: | premium promotion aspects |
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