Political information,gender and the vote: the differential impact of organizations,personal discussion,and the media on the electoral decisions of women and men |
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| Affiliation: | 1. Thrombosis Research Center (TREC), Department of Clinical Medicine, UiT, The Arctic University of Norway, Tromso, Norway;2. Department of Clinical Epidemiology, Aarhus University Hospital and Aarhus University, Aarhus, Denmark;3. Division of Internal Medicine, University Hospital of North Norway, Tromso, Norway;1. Department of Clinical Science and Education, Internal medicine, Södersjukhuset, Karolinska Institutet, Stockholm, Sweden;2. Centre for Pharmacoepidemiology, Department of Medicine, Solna, Karolinska Institutet, Stockholm, Sweden;3. Coagulation Unit, Hematology Centre Karolinska, Department of Medicine Solna Karolinska Institutet, Stockholm, Sweden |
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| Abstract: | Although there are many demonstrated ways in which men and women approach politics differently, we know very little about how sources of political information, e.g., mass media, political organizations, differentially influence the vote choices of men and women. Using a rich, contextual dataset containing measures not only of respondent perceptions of political information, but actual content coding of those sources of political information, we estimate how television, newspapers, personal discussants, organizations, and political parties may have impacted the voting of men and women in the 1992 U.S. presidential election. We find that women’s vote choices are more likely than men’s to be influenced by the organizations to which they belong. Women are also more likely to respond to television news with a hostile media bias—they see television newscasts as definitively favoring the candidate that they oppose. We address possible explanations for these patterns of results and point towards directions for additional research. |
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